Decathlon: marketplace guide
About this guide
This is a ChannelEngine guide on the Villeneuve d'Ascq-based marketplace Decathlon. Here you can find information on how to request a Decathlon account, how to configure this channel on ChannelEngine, what the specific requirements are, and more.
Table of contents
|Founded||2020 (the homonymous sporting goods retailer was founded in 1976)|
|Headquarters||Villeneuve d'Ascq, France|
|Area served (orders)||Belgium, France, Germany, Hungary, Italy, Luxembourg, Netherlands, Poland, Portugal, Romania, Spain, Switzerland, United Kingdom|
|Number of monthly visits||circa 1 million|
|Commission||% of the commission, based on the product category (9-17%)|
|Other costs||EUR 40.00/month|
|Payment||thrice a month|
|Product categories||sports, well-being, urban mobility (e.g.: steps, e-steps, e-scooters, e-bikes)|
|Input language||Dutch, English, French, German, Italian, Polish, Portuguese, Spanish|
|Input currency||CHF*, GBP*, EUR, PLN*, RON*|
|Profile on ChannelEngine||Decathlon|
* To use Decathlon with currencies other than euros, you need to set up an additional account and an additional plugin.
If you are interested in selling your products on Decathlon, please contact your ChannelEngine Customer Success Manager via email. Decathlon is currently a closed marketplace. Once your Customer Success Manager connects you with Decathlon, you must provide them with the following documents:
- Signed contract with Decathlon
- Completed questionnaire
- List with the brands and the logos of the products you want to sell
Decathlon charges a fixed monthly fee of EUR 40.00, as well as a category-based commission on every sale. This percentage varies per category, from 9% up to 17%.
Decathlon uses the Mirakl framework, which is also used by other marketplaces such as Carrefour, Darty, Blokker, etc. Therefore, many mapping attributes and options may seem familiar if you have already used other Mirakl channels.
|Product content (HTML formatting is not supported)||External fulfillment|
|Product offers (EAN matching)||Repricing|
|Returns/refunds (merchant)||Returns (channel)|
|Shipments (including carrier mapping)||Automatic relationships|
|Product variations (size/color)|
Setting up each channel on ChannelEngine follows the same flow, once you add the channel:
- Go through the Setup
- Create a Product selection
- Complete the Categorization
- Set up the Mappings (content, offers, and carriers)
- Configure the Pricing (rules and currency conversion)
- Finish the Activation
- Check the Listed products overview
Decathlon is a Mirakl-based channel, so you can connect it to ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.
Your Mirakl seller name for Decathlon is only required if you want to use ChannelEngine's repricing feature.
For more information on sales channels, check out the article Mirakl-based channels: setting up sales channels.
To configure your invoice settings, click Advanced settings. You can then click the dropdown menu Enable invoice uploading, which contains the following options:
- ChannelEngine invoices - when ChannelEngine receives a shipment, it automatically generates an invoice and attaches it to the shipment.
- Merchant invoices (optional) - when ChannelEngine receives a shipment, it exports it – even if there is no invoice attached to it.
- Merchant invoices (required) - when ChannelEngine receives a shipment, it only exports it if an invoice is attached to it. If not, you receive a notification.
- None - when ChannelEngine receives a shipment, it takes no action other than notifying you that no invoice is present.
Categorization is only needed on Decathlon if you want to create new products or update existing product information. The categorization is straightforward, and it uses attribute names in English.
Decathlon enforces strict content guidelines, therefore it is important to make sure that your products meet these guidelines before you follow the setup process:
- European article number (EAN) - must be composed of 8, 13 or 14 digits to be accepted by Decathlon.
Main image - your product's main image. Decathlon's image requirements are listed below:
- Maximum of five pictures per product
- White background
- 360° pictures are supported
- Supported formats - GIF, JPEG, PNG, SVG, and WEPB
- Product identifier - your internal, unique product number or code (SKU).
- Product title [language] - the name of the product, shown on the website in [language]. Redundant information, such as the brand name, the product color, or any information already added to dedicated attributes should be part of the Product title Its maximum length is 80 characters. E.g.: Elite FDR 2.5i Vélo Elliptique semi-pro.
- Webcatchline [language] - the marketing description of the product, shown on the website in [language]. Its maximum length is 200 characters.
- Parent product ID - enables group variations of the same product. E.g.: a t-shirt with different colors or different sizes.
The only mandatory offer mappings are Price – your desired sale price, after price rules are applied – and Price [country code]. If you only sell product X in Belgium, for instance, you must map the Price and Price BE fields to whatever price you charge in Belgium. If you also sell product X in Spain and its price there is different from your Belgian price, make sure to map the Price and Price ES fields accordingly.
Attributes such as Leadtime to shipment (the number of days before you ship the item), Logistic class (your optional shipping class), Offer state (the condition of your item), and Minimum quantity alert (so you receive a notification if the stock drops below a certain threshold) are common for Mirakl mappings.
Working with discounts
- Do not leave the Discount end date attribute unmapped. If you want to set a permanent discount, use a date in the far future instead. Otherwise the offer is not exported, and errors are shown under the Validation and feedback tab.
- If your discounted price is not lower than the base price, it is not exported.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise the export is broken.
- If you do want to set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.
Carrier mapping is not required on Decathlon. However, you can map your carrier to a specific list of carriers maintained by Decathlon. This allows for working track-and-trace links in the back-end, as well as for the buyer. If your default carrier is missing, please contact Decathlon.
Note that Decathlon does not take Sundays into account when calculating the shipping time. The default value for the Leadtime to shipment attribute is two days, and Mirakl adds one day to it when orders are made on Friday or Saturday, for instance.
If you have problems with products not appearing on Decathlon (especially if you are trying to create products that do not exist yet), check the Listed products section for more information.
You can either filter on Channel status (Invalid for all products that ChannelEngine has not exported, such as products with an empty EAN or products that currently do not exist on Decathlon) or use the Validation and feedback tab to see all known validation/feedback errors for specific products. Also, as Decathlon uses the Mirakl marketplace framework, you can see detailed status reports in their back-end. These reports contain specific errors if a product or product offer cannot be created.
The reports can be found under My inventory > Import from file > Track offer imports/Track product imports. By hovering over the 'i' under the Status section, you can see how many products in the file were processed correctly and how many had errors, etc.
If there are errors, the last column will contain a downloadable file in which they are listed. The same goes for the product file import, but this can contain multiple files because processing goes through several systems. There is also a manual check of your submitted content, which, once approved, goes to staging as well. Note that it takes 24-72 hours before new content is visible on Decathlon.