Catch Australia: marketplace guide
About this guide
This is a ChannelEngine guide on the Melbourne-based marketplace Catch Australia. Here you can find information on how to request a Catch Australia account, how to configure this channel on ChannelEngine, what the specific requirements are, and more.
Table of contents
|Founders||Gabby Leibovich, Hezi Leibovich|
|Area served (orders)||Australia|
|Revenue||USD 385 million (2020)|
|Number of monthly visits||circa 9.3 million|
|Commission||negotiable, depends on the product category|
|Other costs||AUD 49.99/monthly, incl. the goods and services tax (GST)|
|Product categories||fashion, food, beauty, home and kitchen, sports and outdoors, kids and babies, electronics, pets, toys and games, furniture, household appliances, and more|
|Minimum number of SKUs||no|
|Profile on ChannelEngine||Catch Australia|
To start selling on Catch Australia, check out the terms and conditions on their Sell on Catch page and apply.
Note that Catch Australia is a curated platform, so all merchant applications are reviewed. If yours is successful, a Catch Australia employee gets in touch with you to discuss the opportunity and initiate the onboarding process.
Catch Australia does not charge a setup fee, but it does charge a monthly fee of AUD 49.99 (incl. GST). This fee is waived for your first two months selling on this channel. Additionally, Catch Australia charges a commission based on the product category. This commission is negotiated during your onboarding.
|Product offers||Cancelations (channel)|
|Product content (basic HTML is supported)||Returns (channel)|
|Shipments (incl. carrier mapping)|
|Product variations (size/color)|
Setting up each channel on ChannelEngine follows the same flow, once you add the channel:
- Go through the Setup
- Create a Product selection
- Complete the Categorization
- Set up the Mappings: content, offers, and carriers
- Configure the Pricing: rules and currency conversion
- Finish the Activation
- Check the Listed products overview
Catch Australia is a Mirakl-based channel, so you can connect it to ChannelEngine using a Mirakl Connect SSO account. For more information on this, check out the Mirakl-based channels: SSO authorization article.
You can leave the Mirakl seller name field empty, as Catch Australia does not support repricing.
Categorization is mandatory if you want to create or update existing product information on Catch Australia. Both categorizations and mappings only result in updates if the content connection is enabled, and the relevant credentials have been entered (see the Setup section).
The entire category tree is available in English.
- Brand - the product's brand or manufacturer. If you leave this attribute unmapped, the product is listed as 'unbranded'.
- Description - the description of the product, including its features, specifications, dimensions, setup instructions, call to action, etc. Basic HTML formatting is supported (e.g.: p, li, strong, br), but elements such as embed, href, iref, img, table, and tr are not supported. The maximum number of characters is 2,000.
- Image 1 - the product's main image. Catch Australia requires all product images to have a maximum width of 1,320 px and a maximum height of 1,080 px, the recommended resolution is 1,000x1,000 px. Watermarks, logos, badges, and stamps are not allowed, and the background should be plain for Image 1.
- Internal SKU - the product's unique identifier, usually the SKU or Merchant product number.
- Product reference type - the kind of product reference you want to use. E.g.: EAN, UPC, ISBN, etc.
- Product reference value - the unique product identifier, whose type must correspond to the Product reference type.
- Product title - the name of the product. Elements such as the brand, gender, model, and color are required, and the maximum number of characters is 155. E.g.: ASICS Women's GEL-Nimbus 19 Shoe - Diva Blue/Flash Coral/Aqua Splash.
- Color - the color of the product. Although this is not a mandatory attribute, Catch Australia has color-based search filters; if your product does not have a color mapped to it, the filter excludes it from the search results.
- Condition - the state of the product. The accepted values are: new (11), refurbished - grade A (13), and refurbished - grade B (14).
- Image 2-10 - the product's additional images. Catch Australia requires all product images to have a maximum width of 1,320 px and a maximum height of 1,080 px, the recommended resolution is 1,000x1,000 px. Watermarks, logos, badges, and stamps are not allowed.
- Image size chart - the URL of the required size chart. The size chart should not have white space around the image, and its recommended size is 600x800 px – with a minimum width of 500 px. This attribute is mandatory for certain categories.
- Price - your desired sale price.
- Club Catch eligible - Club Catch is Catch Australia's membership program. Its members enjoy benefits such as free shipping, exclusive discounts, and more. This attribute allows you to define if the product can be listed as part of Club Catch or not.
- GST % - the applicable goods and services tax (GST), which is 10% for most products.
- Discount start date - the date from when the product's sale price is valid, if applicable.
- Discount end date - the date until when the product's sale price is valid, if applicable.
- Discount price - the product's sale price, if applicable.
- Discount quantity threshold - the minimum quantity required for the discount rate to be available.
Attributes such as Leadtime to shipment (the number of days before you ship the item), Logistic class (your optional shipping class), Offer state (the condition of your item), and Minimum quantity alert (so you receive a notification if the stock drops below a certain threshold) are common for Mirakl mappings.
Working with discounts
- Do not leave the Discount end date attribute unmapped. If you want to set a permanent discount, use a date in the far future instead. Otherwise the offer is not exported, and errors are shown under the Validation and feedback tab.
- If your discounted price is not lower than the base price, it is not exported.
- If you do not want to set a bulk discount, leave the Discount quantity threshold attribute unmapped – otherwise the export is broken.
- If you do want to set a bulk discount, the Discount quantity threshold must be set to a value higher than 1. E.g.: a value of 2 indicates that two or more of the product must be purchased at the same time for the buyer to benefit from the discount.
Carrier mapping is not required on Catch Australia. However, you can map your carrier to a specific list of carriers maintained by Catch Australia. This allows for working track-and-trace links in the back-end, as well as for the buyer. If your default carrier is missing, please contact Catch Australia.
Catch Australia requires the prices to be submitted in AUD. If you do not have pricing attributes in AUD, you need to set a currency conversion.
If you have problems with products not appearing on Catch Australia (especially if you are trying to create products that do not exist yet), check the Listed products section for more information.
You can either filter on Channel status (Invalid for all products that ChannelEngine has not exported, such as products with an empty EAN or products that currently do not exist on Catch Australia) or use the Validation and feedback tab to see all known validation/feedback errors for specific products. Also, as Catch Australia uses the Mirakl marketplace framework, you can see detailed status reports in their back-end. These reports contain specific errors if a product or product offer cannot be created.
The reports can be found under My inventory > Import from file > Track offer imports/Track product imports. By hovering over the 'i' under the Status section, you can see how many products in the file were processed correctly and how many had errors, etc.
If there are errors, the last column shows a downloadable file in which they are listed. The same goes for the product file import, but this can contain multiple files because processing goes through several systems. There is also a manual check of your submitted content, which, once approved, goes to staging as well. Note that you need to map as much as possible to prevent products from not being created.
How long does it take for Catch Australia to review and approve submitted content? All new products submitted to Catch Australia are subject to a content review, which can take up to five business days.